![]() ![]() Winners are companies with their own troves of first-party data. Brands try to get more of it tech companies build tools to move it along. Since Chrome announced the deprecation of the you-know-what three years ago, there’s been a shift toward first-party data. Eliminating Targeting Eliminates Tracking’ We all remember smoking ads, or at least saw Mad Men. If the advertiser is selling a harmful product or lying, that’s the responsibility of the FTC and Truth in Advertising. The Ban Surveillance Advertising Act proposed last year, said: “It fuels disinformation, discrimination, voter suppression, privacy abuses, and so many other harms.” Again, no specific instances are raised, and there is ample evidence that ads alone don’t tip elections anyway. More seriously, targeted ads are blamed for tipping elections and spreading falsehoods. As consumers, we’re free to make our own choices. They’re what keep late-night cable TV and the Home Shopping Network in business. Higher-margin products – from Veg-O-Matic to class-action lawsuits – always advertise. The study is quite puzzling: display and search work very differently, and it’s difficult to see how a consumer is actually hurt by seeing an ad for a cheaply-made product. The challenge here is in finding a harm caused by targeting – and not just by ads in general, or by an unethical advertiser who is violating existing consumer or other protections.įor example, a recent study out of Carnegie Mellon concluded that products shown in digital ads were lower quality, compared to search. ![]() Some of them are even going to court to try to save the cookie. There’s a reason ad targeting happened.īig publishers are the most vocal defenders of targeted ads. Better targeting makes ads more relevant more relevant ads are more likely to get a response that response is worth more to an advertiser. newspapers fell from $20 billion to $2 billion in the last two decades.Īny publisher will tell you targeted ads are usually worth more per impression than less-targeted ads. For decades, classified ads were a cash cow for publishers, particularly local papers. But if you’d like to find a better culprit, look at CraigsList. For whatever reason, online ads don’t command the same prices as offline ads per impression. Targeted ads did not cause this decline the internet did. Global revenue for newspapers is down by two-thirds in two decades, and this is not good news for anyone. Certainly, the internet itself has been hard on print, as cable and then streaming services have bopped linear television. Postal Service, and they’re not anonymous. Contrast this with the offline world, where it’s easy to get a file of recent movers – say – from the U.S. Better than nothing – but far from a map of your entire web journey.Īnd by the way, that advertiser has no idea who you are (unless you told them). What does the retargeter know? That (1) your browser loaded a particular item, (2) that browser is on a publishers’ site. That’s the classic example of the shoes-that-followed-me-around, etc. Take the best-case scenario (or worst-case, depending on your POV): retargeting. Angwin claimed: “Tech firms track neverly every click from website to website….” It would surprise her to learn that the vast majority of clicks on the web are neither tracked by advertisers nor available for sale. Only the phone company and your browser can follow you around the web. If someone were to do it, they might start with these four myths: ![]() It’s difficult to find anyone wiling to make a case for the defense. A recent op-ed in the New York Times, by Julia Angwin, implicated the industry in many dismal practices, including election-rigging, news-defunding and even inflation. Despite recent protests to the contrary, the FTC embraces “surveillance” as a metaphor for ad tech, and the cultural elite is even less happy. Privacy is hotter than a habanero right now – and it’s coming for your ads. jQuery(document).The following article originally appeared in slightly different form in AdExchanger on April 21, 2023. Just wondering if I could use jQuery like so. How can I possibly add my tag to the link that is generated above? I've thought about using a hook but I need some help. How can I change the links on the parent page of grouped products to add this attribute, my first thought was to modify grouped.php but the link is generated differently. " target="_blank" rel="nofollow" class="single_add_to_cart_button button alt"> I was able to do this by modifying external.php and just adding the tag to the actual link itself. I have managed to add attribute target="_blank" to my external product pages but I can't seem to change the links on the parent (grouped product) pages. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |